Gambling Near-Misses Enhance Motivation to Gamble and Recruit Win-Related Brain Circuitry
“Near-miss” events, where unsuccessful outcomes are proximal to the jackpot, increase gambling propensity and may be associated with the addictiveness of gambling, but little is known about the neurocognitive mechanisms that underlie their potency. Using a simplified slot machine task, we measured behavioral and neural responses to gambling outcomes.
because of reward expectancy the dopamine system is most active when we think we can control the outcome and modify our strategy next time, even if that sense of control is completely false. (Mind Hacks)
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