One of the mysteries of gambling is that even when we should know we're going to lose, we somehow think we're going to win. Dr. Luke Clark, from the Department of Experimental Psychology at the University of Cambridge, may have discovered one of the reasons why. Using MRI, he studied brain activity in people gambling, looking particularly at "near misses" in which a loss seems close to a win. He found that the brain activated the same reward system that is activated in a real win, despite the fact that people report that these near misses are unpleasant. (CBC Radio | Quirks & Quarks | February 21, 2009)
Posted from Diigo. The rest of my favorite links are here.
Fall 2009
Spring 2009
Fall 2008
Spring 2008
Fall 2007
Summer 2007
Spring 2007
Fall 2006
Spring 2006
Fall 2005
Summer 2005
Spring 2005
Fall 2004
Spring 2004
Fall 2003
Spring 2003
Fall 2002
No comments:
Post a Comment