The neuroeconomics of taking your pick.
Whaley offers a summary of papers by Martino et al. (open access) and Sharot et al. in a recent issue of J. Neurosci and a more recent paper by Croxson et al. notes correlates of cost-benefits valuation. (Deric Bownds' MindBlog)
Instead of having our narrative understanding slowly build, these directors dole out comprehension in sudden spurts, when a crucial twist is suddenly revealed. The end result is that disbelief can't be suspended because we're too busy trying to figure out what the hell is going on. (The Frontal Cortex)
Posted from Diigo. The rest of my favorite links are here.
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