Easy = True - The Boston Globe
One of the hottest topics in psychology today is something called “cognitive fluency.” Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. On the face of it, it’s a rather intuitive idea. But psychologists are only beginning to uncover the surprising extent to which fluency guides our thinking, and in situations where we have no idea it is at work.
Posted from Diigo. The rest of my favorite links are here.
Fall 2009
Spring 2009
Fall 2008
Spring 2008
Fall 2007
Summer 2007
Spring 2007
Fall 2006
Spring 2006
Fall 2005
Summer 2005
Spring 2005
Fall 2004
Spring 2004
Fall 2003
Spring 2003
Fall 2002
No comments:
Post a Comment